Today the chatbots have taken the web pages and it is increasingly less necessary to develop applications so that users of certain companies can interact or access their services.
We have reached a point where the number of applications is infinite and we do not know which one to choose, and we no longer want to fill our cell phone with more applications.
According to a “App Annie” report, an average user uses only 9 or 10 applications daily, although they have more than 35 or 40 downloaded.
In addition, some features of the applications such as: payment requirements, annoying ads, hardware changes and registration problems, among others, generate that people think twice before installing an application.
Thus, although applications are an excellent tool, every day they lose more customers and their development is less due to the saturation of the markets.
Chatbots, on the other hand, are a service with which the users of a company can interact through a chat, with a natural language and without the need to install applications.
Companies now follow their users through platforms and, as people lean towards messages, companies also try to do so.
Some of the companies that already use chatbots are Leonisa, H&M, Adidas, Pizza Hut, Unilever among others.
All this indicates that, although the applications have been very useful since its creation, chatbots are innovating and providing great advantages to companies in the world.
Subscribe to our blog and get the best news and tips about Chatbots and tech