Although it is a relatively new trend, many companies have taken advantage of the benefits of chatbots to create unique and improved customer experiences.
Chatbots can add value by reducing costs of traditional customer service departments and increasing sales. Taking the retail industry as a tangible example, one benefit would be to summarize similar responses received by customers and create a chatbot as an improved version of a frequently asked questions solution. In addition, customers love receiving advice and a more personalized experience for their queries than they might have had previously when buying online.
This improves the purchase rate and helps the customer with their purchase decisions.
Leveraging impulse purchases can also be a benefit of chatbots, Boosting sales given their ability to provide quick responses before losing a potential sale due to a delayed response from a human customer service representative .
It is always a work in progress, but given that we are in the era of immediacy, it is essential that companies start implementing this type of tools as soon as possible since every time the response time becomes a differentiator.
If your company does not yet have this type of technology, we invite you to go deeper into this topic see => Blog Chat-Bots.
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